Research potential song: Olly Murs - Back Around

One of the songs we have chosen to look at for our music is Back Around by Olly Murs. This song does not have a music video to it which would make it appropriate for our music video.

I can feel the memory in my brain
I can feel the cold running through my veins
Like it's been, been this way, all of our life
Looking in the mirror through your eyes
Nothing makes sense, these tears won't dry
I let you down, down and out, never thought twice

But that was then
And this is now
I know I said I never, but I know I let you down
And it feels dead, in this town
So tell me when will you bring love back around
Bring love back around
Love back around

Funny how you never quite realise
That you already have paradise
Til it's gone, all the way, out of your life
Looking in the mirror, don't know myself
Nothing makes sense, this feels like hell
I let you down, down and out, never thought twice

But that was then (that was then)
And this is now (this is now)
I know I said I never, but I know I let you down
And it feels dead, (it feels dead) in this town (in this down)
So tell me when will you bring love back around
Love back around
Bring love, oh love, oh love
Bring love back around, yeah
Back around, (bring love), oh oh
Oh, love love love
Bring love back around, yeah

Who can I touch? (there ain't nobody)
Who can I trust? (there ain't nobody)
Who can I love? (there ain't nobody)
If it ain't you, you, you
Who can I touch? (there ain't nobody)
Who can I trust? (there ain't nobody)
Who can I love? (there ain't nobody)
If it ain't you, you, you

But that was then (was then)
And this is now (this is now)
I know I said I never, but I know I let you down
And it feels dead, (it feels dead) in this town (in this town)
So tell me when will you bring love back around
Back around
Bring love, your love, your love
Bring love back around, yeah
Back around, (bring love), oh oh
Oh, love love love
Bring love back around, yeah
Your love back around

Our Group has to thoroughly look through the lyrics to make sure that there are enough shots we can take to coincide with the lyrics. we also will have to apply for copyright from the OCR exam board. 

Research: Music Video Analysis 1 Pink- Funhouse

The music video I have chosen to research is Funhouse by Pink. The instrumentation of guitar riffs and drum rock beat suggests its a pop rock video. The costuming, tattoos and props like the motorcycle suggest this also.
Shots

Pink uses close up shot of the picture frames to indicates a bad memory she has. The lyrics are "pictures framing up the past" which suggests that she is trying to forget about it as its on the floor and a couple of seconds later she throws the frame to her left.

The video also constantly dolly's. This creates a mode of address for audiences as it wants you to think that she is taking us back to her old life.

Relationship between lyrics and the video

All of the shots relate to lyrics of the shot. Some examples are "spinning all around" and "dancing all around" When these lyrics are sung, she dances and spins around.

Another lyric that is significant is "It used to be a fun house, but now its full of evil clowns. Again referring to bad memories and the idea of a children's funhouse where clowns and mirrors exist. There is also ambient lighting used. The dark grey smoke shows the evil.

There is also a relationship between the music and visuals. As the lyrics are quicker the ALS is increased. However, when the song goes into a sort of blues feel the ALS is decreased.

Pink tends to use voyeuristic costumes in all of her videos. She wears them to get a message across.

The video is part of two types of music video. It is a performance based video as thee is a lot of singing into camera and an on stage shot.

The video also is telling a story about her past relationship and that she wants to burn all of her memories. This all part of Goodwin's music video analysis.

In this video pink can be seen in center frame for the majority of the video however she can be seen in the left and right of center frames occasionally entering stage left when she appears vulnerable due to lyrics.

How this has influenced my creativity and planning

• learn't how to relate lyrics and visuals
• received ideas of different shots I can use in my video

Research: iTunes

Research: Institutions 1: MTV

How this research has influenced my creativity

• This has helped me to develop my understanding of how institutions change with society.
• This helped me understand the history of an institution and how they play a large role.
• This has helped me think more about which institution I will consider to promote my own music video.  

Researching Brand identity, synergy and cross media convergence

One Direction

One Direction are a British and Irish pop boy band. They are based in London England and became famous through the X Factor in 2010. They are signed by Simon Cowell.There were originally five members. Harry Styles, Niall Horan, Liam Payne, Louis Tomlinson and Zayn Malik. In 2015 Zayn sadly departed from the band. They all now are taking a break from the band and have solo careers.

One Direction create synergy by using the same font on all of here CD covers. Throughout all of their CD covers I can see that One Direction use all of the same font style for the bands name. In the image below you can see that they use the same right between both album name and band name.

As I look at other albums, the band have used red and white on all of the CD covers. I have also noticed that they have used black. This could be in an image or background or even in their costuming.

 They even make synergy between the merchandise. There is an unchangeable font style. In most of their merchandise the returning theme of red and white is used although to appeal to all audiences they have used bright colours. For example on the hoodies and wrist bands below they have used colours like mint green ans yellow. Personally, I think this is a good idea because I like to have something of my favourite band in my favourite colour. This also appeals to fans because it gives them something to relate to.

One Direction have there own brand identity. This is created due to them music the same font syle and colours. They also create a brand identity by using the same 1D logo. This is their thing and no other artist or band does this. 

Another way that that separates 1D from other bands is that they have there own star image. In the 90's a lot of boy bands were styled similar if not the same, whereas One Direction where there own style of clothing so it gives each of the boys there own identity and they are styled to suit there own personality. This makes them different and make them have there own star image. For example, Zayn wears T-Shirts with writing and carton images on. He is good at art and this reflects his hobbies and interests. 

Left image Zayn Malik, Right Image Backstreet boys.

On iTunes and Spotify artists can have images with there album. These usually include colour scheme, font and an image from the latest album. Using streaming services and iTunes allows the audience to access the bands. Artists also make special DVD's to show the daily life of the band. This is all cross media convergence.

This music video from one direction was the last music video they shot before they took a break. The video creates brand identity as it is all about where they started to where they are now. It shows how the band has developed over the years which shows how there identity has changed and how they have grown as artists.

How this research has influenced my creativity

• This has helped me to start to think about my promotional package for my music video and how I am going to create my brand identity. 
• This has also helped me understand how I can create synergy between my promotion package and other merchandise.

The History of Music Videos

The history of music videos powerpoint from KenzaHardy1

How this research has influenced my creativity

• This has helped me to understand the link between genres of music video and their target audiences. 
• This has helped me to understand how the music video has developed over time especially with technology.

G324 Advanced portfolio in Media Brief

Brief

A promotional package for the release of an album, to include a music promo video, together with two ancillary tasks: a digipak for the album's release & a magazine advertisement for the digipak. 

I am looking forward to creating the music video as it allows me to be creative and I am looking forward to creating synergy between the digipak and the music video.