Note to Moderator

Dear Moderator,


Welcome to my A2 G325 blog. In this blog I have tried to make my journey, from my initial ideas to the creation of my music video and ancilliary products, as clas as possible. In total I have 119 posts and 88 of those are research and planning posts. These are easily identable by the post title. I hope you enjoy reading my blog. Thank you!

Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media productions?

Alex: (00:00) The establishing shot introduces our artist to our audience. We have used a medium shot of our artist walking from left to right and a shot reverse shot is used.  This adheres to conventions as the audience are seeing the artist for the first time. This is a good promotional aspect.

Kenza: Jake shows his anger and frustration from the beginning, this works well as it becomes most of the narrative in the video by showing something has happened in his relationship. To stop it happening to other people, he tries to spread the love he wants to feel himself. This is the preferred reading

Alex: (00:05) We have broken conventions by including diegetic sound. This worked well and we used this as we felt it would create the atmosphere for our video. There is a shot reverse shot used to transition between the three opening shots. This shows the position of the artist walking towards a bench alone. This is a repeated motif through the video.

Kenza: (00:13) In this shot, tracking round his head is used of him putting headphones on. The music then is faded in. The headphones signify Jake Moss trying to block out the world. This shows the audience that he is upset and makes him more relatable as he appeals to our TA as the artist addresses social issues throughout the video. For example, teenage relationships.

Alex:  We have adhered to conventions as a high angle shot is used. This shows that the pain of the breakup is taking over. All of these shots break conventions because he does not look into camera. We purposely did this to show that the artist is in a little world on his own.

Kenza:  (00:16) Next we used a close up shot of Jake leaning against a wall. The wall shows the isolation of the artist and the still shots works well with the lyrics. The shot is smooth and is a convention as our artist is clear to the audience. The lyrics “I can feel the memory in my brain” work well with the shot because is it calm with no one around. This adheres to conventions of a new music video, according to Goodwin, as close ups promote the artist better.

Alex: (00:23) A medium shot of Jake is shown in a quick one second shot. He is singing into camera which is another convention of music videos according to Goodwin.

Kenza: (00:24) Again, another one second shot is used. This adheres to conventions because it keeps the video moving by cutting on the beat frequently. This is a convention of pop music videos and narrative is developed.

Alex: (00:27) We then used an over the shoulder shot of Jake looking in the mirror. This shows the audience that he is trying to understand the change his love interest has seen also linking to the lyrics “looking in the mirror, through yours eyes”.

Kenza:  In this shot, we instructed the artist not to look into camera to break conventions because we wanted him to convey him talking to himself trying to understand.

Alex: (00:29) Jake can be seen with his hood up in this medium shot. His hood being up is another representation of him blocking out the world. Although this time they act as blinkers showing that he is not seeing clearly.

Kenza: (00:35) In this shot, we have used a medium long shot of Jake looking to the top right-hand corner of the shot. He is positioned centre frame which adheres well to conventions. We also added a vignette in this shot of his ex-girlfriend to show that she is the villain. This is part of Propps theory of heroes and villains. The lighting on the side of the vignette is duller to signify she has made him unhappy and this assumed villain.

Alex: (00:37) The next line of the song is “but that was then”. Jake walks out of the shot towards the camera.

Kenza: (00:38) A shot of a moving sky is placed in the instrumental part of the song. This is to show brightness in the song. The lighting is also bright as vibrancy is a convention of pop music videos.

Alex: (00:40) Jake moves from off camera to left of frame and walked to centre frame whilst singing into camera. This shows the journey from one location to another showing Jake moving on and trying to get over something in the past. We decided to use a Ken Burns on him in the middle of the shot to a medium shot. This is so the audience are drawn in to him meeting conventions as a promo video.

Kenza: (00:46) The camera moves with Jake in the next shot. The lighting in this shot has been lowered which connotes that the town is lonely and empty. This goes against Todorov’s Theory as the music video is mainly disequilibrium and turns into new equilibrium. The walking around the town shows he is in search of love and people.

Alex: (00:50) In this shot, we have used a close up of Jake. This breaks conventions because he is interacting with the audience by singing the line “so tell me when will you”. This is a postmodern idea as he askes the viewer this question and breaks the wall.

Kenza: (00:52) We used a medium shot next of Jake swinging round a lamp posts. This adheres to Goodwin’s theory because it there is a relationship between the visuals and lyrics. The lyrics sung are “Bring love, back around”. 

Alex: (00:55) The video then cuts to a tracking shot of a sign stuck to a tree. The sign says, “Bring love back”. This corresponds with the lyrics and makes the video more interesting which adheres to Barthes semiotics theory.

Kenza: (00:57) A montage of shots with the effect “romantic” on them. This is to show the audience that Jake is dreaming of being around lots of people. These quick shots cut on the beat. This adheres to conventions because pop music videos always include more than one artist. Repeated shots of people, Jake swinging round a lamppost and the sign on a tree is used. We also included a reverse shot of the lamppost shot. This could have been better if we used a tripod for a steadier shot.

Alex: (01:05) In the next shot, our artist is stood in a large field alone. This connotes what he had. A fade and swipe is used when he swipes the camera away. This again adheres to Goodwin’s theory because “till it’s gone” are the lyrics as he swipes the camera away. He also changes costumes when the camera comes back. Throughout research, we noticed that this was a common convention. This worked really well as we used a cross dissolve/fade to make the transition between each costume smoother.

Kenza: (01:15) Again, we used an over the shoulder shot of Jake looking in the mirror. He is wearing a different costume. However, this time he is looking in the mirror because he doesn’t know who he is anymore without love in society.

Alex: (01:17) The next shot is of Jake sat on his bed, looking at his phone.  This shot is to show that there is no one to talk to and he is completely isolated in his room. We did this as this address’s different social issues in society today.

Kenza: (1:18) Over the shot of a burning fire we have included a shot of his phone. This relates to the lyrics “this feels like hell”. We have reduced the opacity of the phone to show the fire. This signifies the burning of relationships.

Alex: (1:19) In this shot our artist is singing into camera.  This is a recurring convention for us as it is important for our artist to connect with our audience. We purposely directed him to sing into camera as he looks down and innocently wishing to get back with his love interest in the video.

Kenza: (1:23) We used a high angle shot of our artist. He isn’t looking into camera because he is looking to the past and singing “but that was then”

Alex: (1:25) A following shot of the phone and fire signifies he was down and everything was bad.

Kenza: (1:27) In the next shot our artist is seen sat on a window sill. He is waiting for love, which is shown in the next shot.

Alex: (1:28) We have used a shot of hands in the shape of a heart with a low opacity over the sky. This shows that love is just an imagination as he looks at the sky waiting for love.

Kenza: (1.29) The camera zooms out and shows Jake looking down and upset.

Alex: (1:35) The slow pan and darker effect really develops the meaning behind the lyrics in this shot. "it feels dead in this town"

Kenza: (1:39) The high angle shot of Jake stood against the wall emphasises the narrative of him being alone on a journey trying to bring love back to the world.

Alex: (1:42) An over the shoulder shot shows Jake swinging round a pole. This was to relate to the narrative and create a sort of play on words as he has to come "Back Around" the pole.

Kenza: (1:43) A fade is used revealing a medium shot of Jake swinging around a pole in a different location.

Alex: (1:45) The medium close up and "romantic" effect in this shot is successful in working with the narrative of Jake trying to get people to bring love back to the world. Members of the public are also holding a sign that says "BRING LOVE BACK AROUND". As the shot it played the sign is perfectly in sink with the lyrics. Ultimately working with Goodwin's theory as lyrics and visuals match.

Kenza: A shot of members of the public in a medium close up holding a sign is shown. These fast shots of members of the public emphasises different people around the world helping the narrative. A short montage of shots is played showing multiple members of the public holding signs saying "BRING LOVE BACK AROUND". This is conventional as POP music videos include more than one person. All Shots have a romantic effect on them and are a medium close up. They develop the narrative of Jake trying to bring love back to the world.

Alex: (1:46) a medium shot shows Jake with his arms out wide, singing into camera. This works with POP conventions as he is happy and singing into camera.

Kenza: (1:47) Another short montage of shots shows multiple members of the public holding signs saying "BRING LOVE BACK AROUND". This is conventional as POP music videos include more than one person. All Shots have a romantic effect on them and are a medium close up. They develop the narrative of Jake trying to bring love back to the world.

Alex: (1:48) Jake is stood centre frame in a field pointing towards the camera while singing "your love". This shot is portrayed to the viewer very well successfully saying he needs the viewers "love". POP conventions are met here as many products with this genre have hidden meanings related to the viewer.

Kenza: (1:49) A member of the public is stood holding a sign saying "BRING LOVE BACK AROUND". Like the montage it works with typical POP conventions.

Alex: (1:50) A quick shot shows the sign stuck onto a sign post. This works with POP conventions and was inspired by the Black Eye Peas "Where is the love".

Kenza: (1:50) Jake is seen in a medium shot being lively and singing into camera. Developing the performance based aspects of the video.

Alex: (1:51) This shot is similar to the previous shot as they both had the same influence and meaning.

Kenza: (1:52) A medium shot shows all of the girls in the montages together holding the sign in the middle. This is conventional as in POP music videos, there is usually groups of teens together.

Alex: (1:53) A medium shot shows Jake stood in a field. On the left of him there are shadows and on the right is the bright sunlight shining onto the grass. This shot successfully portrays the left as the side with no love and the right side as being full of love. This matches props theory of "the hero and villain".

Kenza: (1:54) The girls are seen in slow motion jumping into the air in a happy joyful manor. This shot is conventional as it shows everyone being happy.

Alex: (1:55) This shot shows Jake back in the field singing into camera holding his arms out and smiling. This matches conventions of the POP genre as he is singing into camera and smiling.

Kenza: (1:56) Continuity editing is used here as the girls are seen coming back down from when they jumped in the previous shot. This shot is also slowed down to work even better with the editing format.

Alex: (1:57) In this shot we broke conventions as he isn't singing into camera or looking at the camera. A jump cut is used into an over the shoulder shot showing Jake walking up a hill then turning around and smiling. His happiness in the shot tells the viewer that he is starting to bring love back in a positive way.

Kenza: (1:59) A tracking shot follows Jake up the hill. We decided to break POP conventions in this shot as you cannot see his face. He then begins to run.

Alex: (2:02) A close up of a hand is shown as the lyrics "Who can I touch" come up. This is a direct link with the lyrics. This shot works with Barthes theory of "signs and signifies".

Kenza: (2:03) Jake is seen further up the hill. Running into the sunlight. This shot really emphasises his disparity of wanting to bring love back.

Alex: (2:04) Another close up is used of members of the public holding hands with the sun behind them. In this shot, lyrics and visuals closely match as it says "Who can I love?".  This works with Barthes theory and adheres to the typical POP conventions as people are showing love to one another.

Kenza: (2:06) Continuity editing is used again showing Jake further up the hill in a longshot.

Alex: (2:07) Hands in the shape of a love heart are shown in a close up, with the sun directly in the centre of the hands. This adheres to conventions of a POP music video as the symbolism is very clear. This also, like some of the other shots, suit Barthes theory.

Kenza: (2:08) Jake is stood centre frame singing into camera "ain't nobody", as he sings this he lifts his arms up as if to say 'what can I do'. This portrays to the viewer that he needs their help, providing a clear audience interaction.

Alex: (2:09) The shot tracks backwards quickly cutting to Jake in a pink T-Shirt. This breaks conventions as Jake is in a stereotypical girls colours top. As Jake points to the camera it moves up and down. This again breaks conventions as it is not stable. We chose to do this as our TA really liked the quick camera movements.

Kenza: (2:10) The shot quickly cuts to Jake in the same position but back into the black hoodie.

Alex: (2:11) The close up of the hand is then repeated due to the repeated lyrics. This adheres to the POP conventions.

Kenza: (2:13) Jake is stood centre frame in an alley way. A medium shot shows him singing into camera.

Alex: (2:14) The close up of members of the public holding hands is repeated due to the repeated lyrics. This adheres to the POP conventions.

Kenza: (2:15) Continuity editing joins together all the shots of Jake In the alley way singing into camera. The editing really works with conventions of POP as many other POP music videos do the same thing.

Alex: (2:16) Repeated shots are used throughout this section of the video due to repeated lyrics. Especially the motif of hands in the shape of a heart. This links to the Manchester One Love concert using intertextuality.

Kenza: (2:22) A Medium shot shows Jake back in the field singing into camera. There is a slight zoom to the shot. This adheres to POP conventions.

Alex: (2:23) A darker effect and slow motion is used in this shot that shows a medium close up of Jake in a town centre swinging around a pole not looking at the camera. This show contrasts against POP conventions.

Kenza: (2:26) The shot then cuts to him back in the field singing and dancing into camera. Instead of cutting on the beat we decided to slightly zoom in and out changing the way the shot is every time. This contrasts against POP conventions but was very successful in our final video.

Alex (2:34) A stable pan reveals a town with no one in it. The lyrics and visuals match well within this shot as it says "dead in this town" there in no one around. This adheres to Goodwin's theory of using relationships between lyrics and visuals.

Kenza: (2:35) A medium long shot shows Jake in a field. The shot slowly zooms in as he sings into camera. This develops/adheres to the conventions of the performance shot.

Alex: (2:40) A MCU shows Jake twirling his hand. This adheres to performance comventions. This move also links to Goodwins theory as the motion portrays coming "Back Around".

Kenza: (2:41) Repeated shots of members of the public holding signs saying "Bring Love Back Around". This was intentional as the lyrics were repeated. Repeated shots are also commonly used in POP music videos. We felt adhering to this conventions would target our audience better.

Alex: (2:42) Jake is in an open field singing and dancing directly into camera. This idea came from a research post we did on Sam Smith's "Too Good At Goodbyes". In the video he is sat on a wall in a field singing into camera. In the background there is a clear divide between the sunlight and darkness. We tried to recreate our own version of this in an attempt to adhere to POP conventions.

Kenza: (2:43) Repeated shots are shown again of members of the public holding signs.

Alex: (2:44) Jake is located in a Rural Location shown in a medium shot. He is centre frame and singing into camera. As he is centre frame and alone it manipulates conventions. Synergy links his jacket with the greenery around him.

Kenza: (2:45) Repeated shots are shown again of members of the public holding signs.

Alex: (2:46) A MCU of Jake in the Rural location is played. He is singing into camera. As he sings he twirls his hand. This was intended to link the performance shots earlier where he was in the town singing and dancing into camera.

Kenza: (2:47) Repeated shots are shown due to repeated connotations.

Alex: (2:48) A quick shot of Jake twirling his hand develops the performance aspect of the music video.

Kenza: (2:49) We used this shot in order to link the members of the public together. This puts emphasis on the narrative of our music video.

Alex: (2:51) The girls from the public jump into the air. We did this to symbolise how happy they are now all together and loved.

Kenza: (2:52) We decided to use Ken burns in this shot to adhere to Goodwin’s theory of close ups establish an artist therefore, by doing this Jake engages with the audience to a higher degree.

Alex: (2:54) This shot of Jake singing into camera was used to adhere to conventions of POP music videos and engage with the audience.

Kenza: (2:57) The average shot length increases with this shot as is shows Jake in a long shot in the rural location again, singing into camera.

Alex: (2:58) This shot is of hands forming the shape of a heart on the lyrics "Bring Love Back Around", we did this to adhere to Goodwin's theory of "visuals and lyrics having a relationship". In addition, we also intended to adhere to Barthes theory of "Signs and signifiers" as the heart is a symbolic sign referring to love.

Kenza: (2:59) The final shot in our music video needed to be memorable as many music videos have a memorable ending. We wanted to portray the ending as our star achieving his aim of bringing love back around.

farmto table by Kenza Hardy

Evaluation Question 2: How effective is the combination of your main product and ancillary tasks?

Evaluation Question 3: What have you learnt from your audience feedback?

Evaluation question 3 from KenzaHardy1

Evaluation Question 4: How did I use technology in the construction, research, planning and evaluation stages?

In this question, I will be discussing how I have used technology in the four areas Construction, Research, Planning and Evaluation.

Research & Planning, Construction and Evaluation

Throughout my A2 course I much preferred using Blogger to AS. This was because I could navigate around it easier, make my blog look more professional and felt I could really show my journey through the course well.

During the Research and Planning process, my blog was my own personal diary. I posted ideas for my music video on here along side ideas for my ancillary. This included ideas of shot types, concepts behind shots and record and artist names. Most of my TA researches were composed on blogger as I could easily layout my findings in a post. By creating a section at the bottom if my posts called "how this has influenced my creativity and planning", I was able to develop my ideas with the research I had done on music videos and audience thoughts. Blogger aided the construction of my video due to all of these features.

One feature I love about blogger is that it is accessible from anywhere on any device. This meant I could post my ideas straight away so i didn't forget them. I researched "where is the love" by the Black Eyed Peas. The use of putting signs up and holding them to get a message across really inspired me to use this in my video. On the other hand, I found rearranging images onto my posts difficult as they didn't move where I wanted them to on the page.





I used a camera to capture shots of my artist on location of the music video and shoot the video which I then posted on my blog. I also used it to take photos of my artist posing to the camera for my digipak and advert. I was lucky enough to bwe able to sign the cameras out of my media class room at anytime. Locations we took the camera included the local town centre and local parks and fields surrounding Brigg. The biggest problem we had was the weather. We had planned to film on days when the weather was supposed to be nice. This also meant that we couldn't get the camera wet. However, it rained on two of these days. This meant we had to rearrange which was easy as we were all free.




The second type was a PC Computer. I used this to post on my blog and create various presentations on my blog. I also created my ancillaries off of Adobe Elements 11 on the PC.








The final type of hardware was a MAC computer. I created my music video on this on Final Cut Pro X. I found it harder to use the mac as I had only ever used blogger and Adobe on them before. This was something I was not used to.


Research & Planning

I found thinglink the best possibly way to present research posts on adverts or magazines. This was because I could comment on multiple aspects of the advert I was analysing and it would appear on a certain part of the image. I had no problems with this and was quick and looked great when created. for example, when I researched the Paul Young advert in classic pop magazine, I could put a pin on features including the masthead and text. This made my analysis a lot clearer.

Emaze was by far my favourite software to use as I could be the most creative on this. I loved the different layouts available and felt that these posts were the most organised. I could express my views in a really interesting way on this site and I didn't have any problems with it at all. My most favorite layout was the one shown in the picture below. It is colourful, bright, grabs the attention of the reader and appeals to our target audience. This was due to the colour scheme being pink and yellow. On emaze I embedded the videos of the ones I was analysing and screen grabs as well. 

Powtoon

In the research stage I used powtoon to analyse Geri Halliwells music video "It's raining man". I found this very similar to emaze although I didn't find it as easy to use as emaze. One big problem I had was that without paying a subscription fee, I couldn't make my presentations fun looking. They were quite plain. However, I did like that I could go into a lot of detail on my posts.

Chirbit

I used chirbit to upload a recording of the focus group I conducted for my TA research 3. This was a really effective way to use technology in my research and planning stage. As part of an academy, some of the websites are blocked and chirbit was one of them. We had to get permission off of the schools trust in order to unblock it. We also found it worked on our phones and because the recordings were on our phones, it was a lot easier to upload them on our phones. Especially as we would have to try and get it from our phones to the computer.

YouTube

I used YouTube the most during my A2 course. I researched the song for our music video and
I analysed music videos and their features. I researched a lot of music videos including different types of narratives, institutional features and shot types. For example, for different narratives, I researched Pink's music video for "Funhouse". My research showed that it uses a performance and narrative base. I researched Ed Sheeran's "Thinking Out Loud". On all of Ed's videos, he includes the Warner Brothers logo on the video. Finally, I also used Funhouse to research shot types.

Google Searches

When researching my digipak and adverts, I used google images. One digipak I researched in particular was Katy Perry's Teenage Dream. This was because it appealed to our target audience of a more female audience. It also had features that would appeal to the older end of our audience.

Evaluation stage question 4 from KenzaHardy1

Back Around - Final Music Video

Jake Moss - Final Digipak

Jake Moss - Final Advert

Digipak: Draft 8

Digipak: Draft 7

Digipak: Draft 6

Digipak: Draft 5

Digipak: Draft 4

Digipak: Draft 3

Digipak: Draft 2

Digipak: Draft 1

Draft 8 - Advert for Magazine

Draft 7 - Advert for Magazine

Draft 6 - Advert for Magazine

Draft 5 - Advert for Magazine

Draft 4 - Advert for Magazine

Draft 3 - Advert for Magazine

Draft 2 - Advert for Magazine

Draft 1 - Advert for Magazine

Research: Target Audience Final Video (Group Post)

We surveyed 11 people. 9 female 2 male.

1.Do you think the kicking of the gate is relevant?

Prefered encoded reading achieved: 3 said that it announces a dramatic entrance and shows he is angry and upset.

Negotiated reading: 4 said that it is confusing as he seems aggressive but the song isn't              aggressive. They also said that it gives a negative view of the video although the video is good. He is also upset and angry

Oppositional reading: 4 said it is aggressive and the song is about love coming back and he is               being aggressive. 

2. Does the artist portray the genre well?

Preferred reading: 11 said  yes. "it follows the genre due to visuals and audio matching", "the dancing and goofy singing into camera represents love", "fun and upbeat", "he is enjoying what he is doing"

Negotiated reading: N/A

Oppositional reading: N/A

3. What do you understand about the story line?

Preferred reading: 6 said "he was in a relationship that didn't work and he misses her and wants her back", "he wants to spread love and positivity", "searching and questioning love, wants love to be spread and asking a previous partner to love him again", "wants to bring love back" 

Negotiated reading: 5 said "more of a concept based video to a narrative", "not sure why the strangers are there", "is he upset because love is lost between him and someone else in the video"

Oppositional reading: N/A

4. Which shot do you like the most and why?

Preferred reading: 1"hand in the shape of a heart", 3"you, you, you", 3 "change of costume in field", 1"swinging around lamppost", 1 "walking back", 2 "pan of town"

Negotiated reading: N/A

Oppositional reading: N/A

5. Do you think there were the right amount of costume changes?

Preferred reading: 6 said "effective to the character", "if there were anymore it wouldn't be right", "fun and added nice depth", "there aren't too many which is good"

Negotiated reading: 2 said "simply but not necessary", "don't think it was needed, could have been different outfits"

Oppositional reading: 3 said "should have been more obvious as the outfits are similar", didn't grab attention as they were all similar", "had little effect"

6. Which colours do you think are prominent in the colour scheme?

Preferred reading: 2 Red, 6 Pink, 3 green, 4 neutral/ browns, 1 white, 4 black/ grey, 2 blue

Negotiated reading: N/A

Oppositional reading: N/A

7. What shots do you think symbolise this video?

Preferred reading: 1 "circling the lamp", 6 "holding up the signs" , 3 "hands making a heart", 2 "hand holding", 2 "singing into camera", 1 "artist center frame"

Negotiated reading: N/A 

Oppositional reading: N/A

8. How well is the artist advertised in the video?

Preferred reading: 11 said "a positive person", "main focus", "advertised well as in almost every shot", "fun and quirky", "very well", " happy and bright", "enthusiastic and happy", " a loving person"

Negotiated reading: N/A

Oppositional reading: N/A

9. Do you understand what has happened in the main characters life?

Preferred reading: 6 said "he gets happier as he finds love", "relationship problems", "breakup, hurt feelings", "had love problems", "split with girlfriend and wants her back", "really wants love"

Negotiated reading: 2 said "lack of love or maybe a lot of anger?", "some suggest he is thinking about a girl, others he is thinking about love"

Oppositional reading: 3 said "no", "not really", "video seemed concept based", "bubble with Iona in not repeated so not clear enough"

10.  Do you think when the artist changes emotions throughout the video it allows you to connect with him more?

Preferred reading: 2 said "we feel different emotions so more relateable"

Negotiated reading: 3 said "all the same although emotions shown makes it constant", "I thought he looked happy"

Oppositional reading: 6 said "I didn't see a shift in mood", "no obvious change although I connect with him more when he is having fun"

Planning- Promotional Ideas Outcome

In my previous post, i saw that a video had used the album cover of the artists digipak as an end screen. I really liked this idea and are going to put it in the top right hand corner of the screen as the end title slide is scrolling through.

Track List

Alone

Back Around

Standing There

Seeing Red

Till it’s gone

Let’s talk about the future

Grey skies

Feeling Blue

Then and Now

Speaking loud

Here in time

This is now

Target Audience Research on Ancillaries 1

We asked three 17 year olds, one males and three female, to analyse our ancillaries. This included our Advert and Digipak. I asked more than three people originally however, these were the most useful answers.

Advert

1. They said that the forced blur around the hands needs to look more natural as it stands out too much.

Action: we can change the opacity of the image to make the blurs less harsh.

2. They said that the colour of the hands and the face needs to be duller.

Action: Change the saturation of the face and hands.

3. We need to move him down as his head is cut off at the top.

Action: move the image so all of his head is showing.

4. They did not understand the link to looking sad in the ancillaries and happy at the end of the video.

Action: The story is he is alone and needs help. The video is all about him finding help to spread love and realising he can live without a girl’s love if he has people around him for support.

5. There needs to be a range of fonts used on the advert.

Action: change the fonts to suit genre but have a range of fonts.

6. The fonts also need a variety range in colour.

Actions: add some more synergetic colours

7. They could not understand why there was a line used.

Acton: line is there to crate sections and make it easier to read

8. There is a hole where text could go.

Action: We are going to put a picture of the album cover in this gap.

9. The text for his name looks stretched.

Action: resize the text

10. Need to put the institution name on advert, not just logo.

Action: Add the record name.

Digipak -

Front Cover: the image seems a bit burnt out and his name seems too out of the way.

Action: We can do this by changing the brightness of the colour scheme as well as desaturate some of the colours so it makes the photo look a bit darker. We will also Move the font to in front of him and make both "Jake" and "Moss" the same size font.

Back Cover: There is too much green, there is also no relation with the viewer and we need a barcode, price and font.

Action: To fit with what our audience has said we could develop a layer mask on the image and desaturate the green slightly to maintain his brightness as well as reducing the amount of green in the image. We will need to add the institutional details (price and barcode)

Left Cover: The image does not fit in the box and they do not like how close up the image is.

Action: We will get the image again and crop it perfectly to fit inside the box. The image could be brought back a bit.

Left Cover 2: The image of the hands does not fit in the box.

Action: We will change the sizing’s of the photo of the hands and make it fit perfectly inside.

Back Inside: Too green.

Action: we will bring out some of the colour and make the image less green.

Cover Inside: No connection between the image and the music video. Too similar with the back inside. Makes no connection with audience.

Action: Change the image and link it to another section of the music video.

Planning: Our actions prior the Target audience research 6 (Group Post)

Planning: Our actions prior the Target audience research 6

What have we changed after the target audience research from draft 4?

• The banners opacity and colour has been changed. We thought this would look aesthitically pleasing so, all the boxes highlighting words have had the opacity changed to 70%.
• The size of the Digipak front cover is alot smaller now.

Research: Target Audience 1 on Advert Draft 4 (Group Post)

We asked a few members of our sixth form if they preferred a pink, purple or see through banner for the advert.

(Female 17) - "I would like a vibrant colour with a slight see through aspect to it."

(Male 17) "I like the pink colour because it links well with his shirt and the text on the page."

(Female 17) "I think it would look good if you were to change the opacity slightly just so you can see the rural visuals in the background."

We also asked what they thought about the advert in general.

(Female 17) - "I really like how the colours all relate really well. Only thing I would change is the size of the front cover."

(Male 17) - "The colour scheme is great and develops the synergy well. his face seems quite bright, maybe you could edit the photo slightly to tune down the lighting slightly."

(Female 17) - "There are many great parts of this advert I really like. For example, the colour scheme and natural green background. The only bit I don’t like is how large the front cover is and how bright the banner is."