Research: Goodwin Theory

Performance

A performance video is a music video that shows the artists performing to camera. This can be singing into camera or through a live concert performance. The record label will use singing to camera as a way of promoting the artists and allows the audience to see who the artist is. In this shot the artist is looking into camera and singing to the audience as if they are the camera. However, a connotation of her expression is that she is angry and fierce.


Narrative

A Narrative music video is a video that tells a story. It can also include the story line of a film like Geri Halliwells It's Raining Men which includes the movie Flash Dance and Fame.Using film references is called intertextuality.

Concept

A concept based video introduces the idea of a historic movement. For example in the video of Salute by Little Mix the is the idea of powerful women and feminism. In this the shot it shows how the female is dominating. This is against the stereotypical female character. There is also the concept that women are not there to be pushed around anymore and society has moved on.