Research: Music Video Analysis 6 Olly Murs - Right Place Right Time

Olly Murs is a British singer who rose to fame after competing in the X Factor in 2009. The Video was released in 2013 and was produced by Steve Robson. In the video Olly can be seen wearing trending clothes. This is so that his video appeals to a young audience. This also coincides with the genre as Dance - Pop is a genre that is originated with youth culture. This is related to Hodge and Kress's theory "genres change and new genres are developed when situations in society and new situations begin to occur". The video falls into the Narrative and performance as it is all about Olly's life on tours.


Relationship Between Lyrics and Visuals 

Olly sings the words "life line". This shot could suggest that Olly's music is the most important thing to him as in the medium shot shows the recording studio. He is also right of frame which shows he isn't the important object in the shot.

"Being at the right place the right time" shows olly signing a record deal and his journey of the X-Factor. This shows that he just happened to being the right place at the right time for his career to take off.






In this shot Olly is scene on set as one of his other music videos. This is a good promotional aspect for the record label as it promotes his other songs. he lyrics are "i'm hanging on for dear life" which refers to the music industry being a hard industry to keep either a popular artist or in at all.






Relationship Between Visuals and Music

Each shot cuts on the beat of the music and as the tempo of the music increases, the speed of the cuts increases. Most of the shots are quick however, the audience is able to see everything in the video.

There are many instrumentation illustrations in this video. This allows the audience to look into the life of Olly Murs.








Promotional Aspects

As well as featuring some of his other videos, it also features close ups and of the artist to allow the audience to recognise the artist.

There are also shots of him fooling around which again shows the audience his personality and goes against Dyer's Theory of Star Image. The record label have allowed him to be himself.