We were fortunate to gain expert advice from an editor of Blueprint Media Foundations. He came in and conducted a workshop on using more advanced skills in our music videos. We found this very helpful and found it a lot easier to edit after this. We spent 1 hour working with Dave and different techniques a how to put different effects on and their outcome. These included Luma Key, fade/dissolve and colour changes. Dave also advised us about cutting out shots to the beat of the song.
After the workshop Alex and I sat down and work on everything Dave had suggested us to try. The outcome of this was that some shots worked better than others.
Thursday 30 November 2017
Friday 24 November 2017
Research: TA 4 (Group Post)
We asked members of our sixth form and lower school (ages 14-18) to watch our video and answer questions relating to the genre, presentation of the star and if she found it interesting.
These are the questions we asked and answers we received from this research:
1] What genre of music video does it look like?
(Female aged 16) Pop
(Female aged 14) Romantic Pop
(Female ages 17) Pop
2] Do you like the way he male star is presented? What do you like? -
(Female aged 16) I like the way he's presented as a typical teenager applying to the target audience. I also really like the way he looks like he’s singing the sing.
(Female aged 14) yes, looking into the camera and it looks like hes speaking to you.
(Female aged 17) yes the pink clothes help link him to more of the female audience.
3] Would the MV make you interested in finding out more about him? -
(Female aged 16) Yes, seems interesting, want to know more about him. I want to know why he wants to "bring love back around".
(Female aged 14) Yes, I wanna know why he's lonley.
(Female aged 17) Yes, I'd like to see what else he thinks about...
4] Which shot do you like the best and why?
(Female aged 16) I like the way people are holding up a "bring love back aroud!"poster - spreading positivity. How he looks to be sining the song - this looks authentic and preffesional.
(Female aged 14) I like the shot of the hands in the shape of a love heart. It is really effective when your trying to bring love back around.
(Female aged 17) My favourite - when he faces the camera on the first words. It makes feel like the audience is included. "you, you, you" when he's clothes change.
5] What is the narrative of the MV? What dont you understand about the story?
(Female aged 16) I understand that the story is about spreadin positivity and brining "Love Back Around". Narrative - spread positivity as throughout the song the main these is "Bring Love Back Around".
(Female aged 14) Love, he is lonley and wants to be loved.
(Female aged 17) Brining trust in people back to the mainstream.
6] What dont you like?
(Female aged 16) some of the shots sound drowns out the song.
(Female aged 14) the part with the poster, it would look better if they were saying it aswell.
(Female aged 17) the shots of the phone being there, then disapearing the hand moved slightly.
Research finidngs:
1] Our target audience new what our genre was straight away which shows we have adhered to pop conventions well and the audience are not confused by the genre aspect of our video.
2] They liked the way our male artist is dressed and the colours he wears. They break conventions with the pink and also appeal to a female audience.
3] They all said yes as they want to know more about himself and why he wants to bring love back around.
4] 3 shots that were loved were the hands in the shape of a heart, him facing the camera at the beginning and people holding the signs.
5] Generally, they all understood the concept of the video which meant we had represented the concept and theme well.
6] We took the videos of the phones out as we filmed Connor changing costumes that worked better and to solve the sound problem we will be detaching the audio and deleting it.
These are the questions we asked and answers we received from this research:
1] What genre of music video does it look like?
(Female aged 16) Pop
(Female aged 14) Romantic Pop
(Female ages 17) Pop
2] Do you like the way he male star is presented? What do you like? -
(Female aged 16) I like the way he's presented as a typical teenager applying to the target audience. I also really like the way he looks like he’s singing the sing.
(Female aged 14) yes, looking into the camera and it looks like hes speaking to you.
(Female aged 17) yes the pink clothes help link him to more of the female audience.
3] Would the MV make you interested in finding out more about him? -
(Female aged 16) Yes, seems interesting, want to know more about him. I want to know why he wants to "bring love back around".
(Female aged 14) Yes, I wanna know why he's lonley.
(Female aged 17) Yes, I'd like to see what else he thinks about...
4] Which shot do you like the best and why?
(Female aged 16) I like the way people are holding up a "bring love back aroud!"poster - spreading positivity. How he looks to be sining the song - this looks authentic and preffesional.
(Female aged 14) I like the shot of the hands in the shape of a love heart. It is really effective when your trying to bring love back around.
(Female aged 17) My favourite - when he faces the camera on the first words. It makes feel like the audience is included. "you, you, you" when he's clothes change.
5] What is the narrative of the MV? What dont you understand about the story?
(Female aged 16) I understand that the story is about spreadin positivity and brining "Love Back Around". Narrative - spread positivity as throughout the song the main these is "Bring Love Back Around".
(Female aged 14) Love, he is lonley and wants to be loved.
(Female aged 17) Brining trust in people back to the mainstream.
6] What dont you like?
(Female aged 16) some of the shots sound drowns out the song.
(Female aged 14) the part with the poster, it would look better if they were saying it aswell.
(Female aged 17) the shots of the phone being there, then disapearing the hand moved slightly.
Research finidngs:
1] Our target audience new what our genre was straight away which shows we have adhered to pop conventions well and the audience are not confused by the genre aspect of our video.
2] They liked the way our male artist is dressed and the colours he wears. They break conventions with the pink and also appeal to a female audience.
3] They all said yes as they want to know more about himself and why he wants to bring love back around.
4] 3 shots that were loved were the hands in the shape of a heart, him facing the camera at the beginning and people holding the signs.
5] Generally, they all understood the concept of the video which meant we had represented the concept and theme well.
6] We took the videos of the phones out as we filmed Connor changing costumes that worked better and to solve the sound problem we will be detaching the audio and deleting it.
Research: Possible Magazines For Our Advert
A magazine that our advert could be placed in is Classic Pop magazine.
Classic Pop magazine is a British music magazine which is issued monthly and was founded in October 2012. Its founder and editors are Steve Harnell and Ian Peel. Anthem Publishings are the publishing company of the magazine. The content is based from 5 key decades in music. These are the 1970s, the 1980s, the 1990s, the 2000s and the 2010s. The magazine has featured artists such as David Bowie, Michael Jackson and Duran Duran.
The magazines target audience are teenage girls due to the feature of the colour pink and most of the artists featured are male. The male artists are wearing trendy pop costumes which draws in a younger audience. This is part of Green's Gaze Theory which says that artists are dressed to attract the opposite sex.
The use of the colour blue could attract a male audience however the magazine is predominately pink. The brand identity of the magazine is red and black with white writing. The writing is a serif font with the use of kerning and bold fonts.The magazine adheres to conventions because it includes a bar code and institutional detail on the front cover. It also adheres to conventions because it is fun and vibrant.
The advert could appear on the back of the magazine. This means that it will be glossy and well presented. It could also go near a DPS which is great to advertise our artist. I feel this magazine is a good choice because it targets the age of our target audience and it also targets a female audience and is a pop magazine. Our chosen genre.
Classic Pop magazine is a British music magazine which is issued monthly and was founded in October 2012. Its founder and editors are Steve Harnell and Ian Peel. Anthem Publishings are the publishing company of the magazine. The content is based from 5 key decades in music. These are the 1970s, the 1980s, the 1990s, the 2000s and the 2010s. The magazine has featured artists such as David Bowie, Michael Jackson and Duran Duran.
The magazines target audience are teenage girls due to the feature of the colour pink and most of the artists featured are male. The male artists are wearing trendy pop costumes which draws in a younger audience. This is part of Green's Gaze Theory which says that artists are dressed to attract the opposite sex.
The use of the colour blue could attract a male audience however the magazine is predominately pink. The brand identity of the magazine is red and black with white writing. The writing is a serif font with the use of kerning and bold fonts.The magazine adheres to conventions because it includes a bar code and institutional detail on the front cover. It also adheres to conventions because it is fun and vibrant.
The advert could appear on the back of the magazine. This means that it will be glossy and well presented. It could also go near a DPS which is great to advertise our artist. I feel this magazine is a good choice because it targets the age of our target audience and it also targets a female audience and is a pop magazine. Our chosen genre.
Research Magazine Advert 1 - Tom Odell
How this influenced my creativity and planning
- must include bright colours and text that can be seen to adhere to pop conventions
- I like how reviews have been used
- Buzzwords will attract my audience more,
Monday 20 November 2017
Research TA 5 Focus Group of 14 - Rough Cut 2
Music Video Target Audience Research 5: Rough Cut 2
1] Do you understand the narrative of the music video?
Preffered encoded reading achieved: 11 said yes
Negotiated reading: 1 said slightly
oppositional reading: 2 did not understand it but they didn't explain why so it doesn't help us
Action: check the timeline for any shots that may make the narrative confusing. Possibly conduct a smaller focus group. Ensure that I ask why. Many said "the signs" helped so we may be able to insert a close up of a sign elsewhere.
Preffered encoded reading achieved: 11 said yes
Negotiated reading: 1 said slightly
oppositional reading: 2 did not understand it but they didn't explain why so it doesn't help us
Action: check the timeline for any shots that may make the narrative confusing. Possibly conduct a smaller focus group. Ensure that I ask why. Many said "the signs" helped so we may be able to insert a close up of a sign elsewhere.
2] Do you think the video is clearly of the pop genre?
Preffered encoded reading achieved: 13 said yes
Negotiated reading: 1 said "yes but we used too many nature shots for a pop genre
Action: crop one or two of the nature shots so the frame is more dominantly the star image. see if we have any other shots of him in an urban location.
Preffered encoded reading achieved: 13 said yes
Negotiated reading: 1 said "yes but we used too many nature shots for a pop genre
Action: crop one or two of the nature shots so the frame is more dominantly the star image. see if we have any other shots of him in an urban location.
3] Did you notice the costume changes? Which costume do you prefer/ remember/ like the best?
Preffered encoded reading achieved: 11 said yes. The brighter colours were more recognisable and rememorable.
Negotiated reading: 1 said slightly. All casual and normal clothes used.
oppositional reading: 2 said they weren't too different and need to be more colourful to suit the genre.
Action: Put effects onto shots where relevent.
Preffered encoded reading achieved: 11 said yes. The brighter colours were more recognisable and rememorable.
Negotiated reading: 1 said slightly. All casual and normal clothes used.
oppositional reading: 2 said they weren't too different and need to be more colourful to suit the genre.
Action: Put effects onto shots where relevent.
4] Do you think the locations are effective? Which location do you feel worked well with the song? Was there a location you didn’t like or understand?
Preffered encoded reading achieved: 8 said yes. "the one in the town was very effective - working with lyrics at all times". They all liked the town and countryside shots.
Negotiated reading: 4 said slightly. All said they liked the field and town although they didn't quite understand the concept of the field with the narrative.
oppositional reading: 2 did not understand it. They thought the nature shots didn't work well and we should use less of them. Also the locations look out of place.
Action: find more town shots
Preffered encoded reading achieved: 8 said yes. "the one in the town was very effective - working with lyrics at all times". They all liked the town and countryside shots.
Negotiated reading: 4 said slightly. All said they liked the field and town although they didn't quite understand the concept of the field with the narrative.
oppositional reading: 2 did not understand it. They thought the nature shots didn't work well and we should use less of them. Also the locations look out of place.
Action: find more town shots
5] Do you think visuals and lyrics matched?
Preffered encoded reading achieved: 10 said yes. All said they worked really well
Negotiated reading: 4 said slightly. 3 said they could hear the audio in the background and 1 said "I think you may be a little literal.
oppositional reading: non
Action: No action needed as we will be detaching and deleting the sound
Preffered encoded reading achieved: 10 said yes. All said they worked really well
Negotiated reading: 4 said slightly. 3 said they could hear the audio in the background and 1 said "I think you may be a little literal.
oppositional reading: non
Action: No action needed as we will be detaching and deleting the sound
6] What was your favourite shot and why?
Preffered encoded reading achieved: 14 said yes. Favourite shots: 3 = slow motion jump
1= love heart
2= fire
2= you, you, you
6= change of costume in field when he hits camera away and comes back
Negotiated reading: non
oppositional reading: non
Action: No action needed
Preffered encoded reading achieved: 14 said yes. Favourite shots: 3 = slow motion jump
1= love heart
2= fire
2= you, you, you
6= change of costume in field when he hits camera away and comes back
Negotiated reading: non
oppositional reading: non
Action: No action needed
7] Which shots didn’t you like? Didn’t understand?
Preffered encoded reading achieved: 4 that liked them all.
Negotiated reading: non
oppositional reading: 2 = mirror shot, 2 = spinning round lamp post, 4 = running in field, 2= opening shot
Action: could change running in field to heart action as its symbolic. Also check opening.
Preffered encoded reading achieved: 4 that liked them all.
Negotiated reading: non
oppositional reading: 2 = mirror shot, 2 = spinning round lamp post, 4 = running in field, 2= opening shot
Action: could change running in field to heart action as its symbolic. Also check opening.
8] What representations have been created?
Preffered encoded reading achieved: 7= happiness and love, 4= happy, fun, free spirited, youth
Negotiated reading: 1 said representations of pop music linked to towns
oppositional reading: non
Action: No action needed
Preffered encoded reading achieved: 7= happiness and love, 4= happy, fun, free spirited, youth
Negotiated reading: 1 said representations of pop music linked to towns
oppositional reading: non
Action: No action needed
9] Does this music video launch the male singer as a new star? Would this video make you look online for more information about him? Do you like him?
Preffered encoded reading achieved: 9 said yes
Negotiated reading: 2 with no answers
oppositional reading: 3. "No, its catchy but doesnt define the singer as different or optional".
Action: Add a few more close ups either by cropping, Ken Burns etc.
How this research will influence our production
Action 1: check the timeline for any shots that may make the narrative confusing. Possibly conduct a smaller focus group. Ensure that I ask why. Many said "the signs" helped so we may be able to insert a close up of a sign elsewhere.
Action 2: crop one or two of the nature shots so the frame is more dominantly the star image. see if we have any other shots of him in an urban location.
Action 3: Put effects onto shots where relevant.
Action 4: find more town shots
Action 5: No action needed as we will be detaching and deleting the sound
Action 6: No action needed
Action 7: could change running in field to heart action as its symbolic. Also check opening.
Action 8: No action needed
Action 9: Add a few more close ups either by cropping, Ken Burns etc
Preffered encoded reading achieved: 9 said yes
Negotiated reading: 2 with no answers
oppositional reading: 3. "No, its catchy but doesnt define the singer as different or optional".
Action: Add a few more close ups either by cropping, Ken Burns etc.
How this research will influence our production
Action 1: check the timeline for any shots that may make the narrative confusing. Possibly conduct a smaller focus group. Ensure that I ask why. Many said "the signs" helped so we may be able to insert a close up of a sign elsewhere.
Action 2: crop one or two of the nature shots so the frame is more dominantly the star image. see if we have any other shots of him in an urban location.
Action 3: Put effects onto shots where relevant.
Action 4: find more town shots
Action 5: No action needed as we will be detaching and deleting the sound
Action 6: No action needed
Action 7: could change running in field to heart action as its symbolic. Also check opening.
Action 8: No action needed
Action 9: Add a few more close ups either by cropping, Ken Burns etc
Friday 17 November 2017
Friday 3 November 2017
Planning: Thank you
To say thank you to Connor we bought him a weatherpersons meal, a card and a small gift to show him how appreciative we are for him acting in our video.
Wednesday 1 November 2017
Planning: Evaluating Film Shoots
Monday 23rd October
On Monday we had a day of filming in the locations of the Park and Brigg Town. We were extremely successful because we managed to film half of the scenes we wanted. Although we planned to do all of Brigg Town we managed to do half of the park and half of Brigg. This lead to it being more entertaining and kept us on our toes. It also allowed us to have a change of scenery to keep our brains alert for our ideas. Due to having a practice shoot before hand, we found it a lot easier to film different angles and shot types. Everyone brought the essentials and props we needed which meant we could start shooting straight away.
Due to it being school half term and Brigg containing four schools, the high street was busy so we couldn't get certain shots where our actor needed to be alone. We didn't think it through very well so we had to move locations to the park. At the park we had problems with a group of teenage lads. they were very noisy and were a potential threat as when we tried to move they followed us around. This meant we had to find an empty part of Brigg Town to film in. It wasn't quite what we were looking for but the shots looked great. Although when we moved to this new location, members of the public kept walking past so we had to allow time for them to be out of the shot before filming.
Tuesday 24st October
Tuesday we filmed at the location, Kenza's House. This shoot was more successful than the previous day as we completed every shot off of our script breakdown. Connor through out all of the shoots has been very easy to work with and has fully co-operated with everything we have asked him to do. The only problem we had on the Tuesday was that we had the idea of Connor stood somewhere in te location. On this day it was raining so we couldn't film outside and there wasn't anywhere in side that would have looked right. We concluded that, if we get the shot in our other locations we wouldn't necessarily need it. If we did then we would plan another day to shoot it.
Sunday 29th October
Sunday turned out to be a very short day for us. We only managed to film for an hour before the heavens opened. We thought Sunday would be fine for filming as it would be quiet in town and the weather forecast scheduled sunshine and said nothing about rain. The footage we got turned out good but due to the rain we have scheduled for Sunday 5th November at the same time of 12 pm.
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