Friday 29 September 2017

Final Cut Pro X 1


The first step I did was to make sure that my hard drive and memory stick was recognised by the MAC computer. I know that they are regonised when 2 icons appear on the desktop screen of the MAC.



I then opened Final Cut Pro X by clicking on finder and then applications to find the software.



I learnt how to rename an event folder and created a project folder for my work to be saved to. 



After this, I learnt how to upload media files into the program and I learnt that I have to wait for the videos to fully load or they could get corrupted. This then followed on by inserting clips on to the timeline and how to use the scrubber bar to set where they are placed. I move this by using the up and down arrows

Monday 25 September 2017

Research: Music Video Analysis 10 Ed Sheeran - Thinking Out Loud


About The Video

The video was released in 2014 by pop singer Ed Sheeran. In this video Ed is put out of his comfort zone. He takes the lead role which he doesn't in his other videos. The video is narrative based with no performance aspects to the video. It tells the story of him and his girlfriend and saying he will love her till the end. The video is shot in a stately ballroom throughout the video. It suggests that it is a low budget video because they use one set of costumes and they use low lighting.

Relationship Between Visuals and Lyrics



In this shot the female dancer puts her hand on Ed's heart. This is when the lyrics "and baby my, heart" is sung. A medium long shot is used in the shot and low lighting is used. However, there is a spotlight for key lighting. It is a very romantic shot where they are wearing traditional costumes. Se is wearing a long, white dress to symbolise purity. This is also part of Strauss' binary opposition. Although, it symbolises purity it also shows promiscuity as you can see from the image on the embedded video. He is wearing a formal suit which is also different from his other videos.


The screen shot above shows Ed reaching for her hand. this coincides with the lyrics "maybe just the touch of a hand". The fact that their bodies are touching shows that they are coming together and becoming one. Many long shots are used in the video and this is one of those shots.



In this scene they are posed like he is strumming a guitar. This is a good promotional as he plays he guitar in real life and his videos always make references to guitars. The lyrics to this video are "When my hands don't play the strings the same way". The song talks about growing old and features stereotypes of what happens to old people.


Relationship Between Visuals and Music

This is a fairly slow ballad and in turn the dancing is slow with it. The scenes cut off the beat which is unusual. There aren't a lot of videos that use contemporary dancing for the whole video, same location and same costume.

Promotional Aspects



In this music video and in every other music video Warner have produce, there is a Warner logo in one of the corners.

How this has influenced my creativity and planning


  1.  This is a video that breaks a lot of conventions. It uses one location, one set of costumes and one similar lighting.
  2. There aren't that many types of camera shots including close ups
  3. the video doesn't promote the artist well as there are no shots of his face clearly

Research: Music Video Analysis 9 Justin Bieber - Pray

Powered by emaze
 How this has influenced my creativity and planning
  1. I can subtly include brand identity in the music video as well as the digipak.
  2. understand that as well as promoting concept there isn't enough performance base in this, which I need in mine.
  3. our artist doesn't have the star status to be able to do shots of concerts backstage.

Sunday 24 September 2017

Research: TA Research 1 Analysis

Here is my analysis for my target audience research.

From completing my TA research I found out that a better audience target for my music video is 16- 25. This is because the genre of pop is generally associated with teens and young adults and also due to our video featuring elements that involve this age group. I have also found out that our music video ideas must go into detail so that the concept is portrayed well and my target audience know what they are watching. Even though my target audience suggestion was 16-25, there is also the opportunity to make it older as war effected the older generation as well as the younger generation. My audience also fits audience members with any type of personality or group. This ranges from fun/attics to parents
There were no other possible locations suggested which shows that we have chosen well and it is a case of looking at things differently now. My research has also told me that the song suits both genders and it is a male artist so will appeal to girls and is based upon war and conflict which is stereo typically associated with men.


Research: TA 1

For my TA research 1, I surveyed 5 people on a group chat in Facebook messenger. I first sent them a message telling them what was happening then I sent them screenshots of my lyric analysis and then sending them my questions.


My Questions

1. What was your overall opinion of my initial ideas?

Person 1(18): "I think your initial ideas are great - not too ambitious but also not boring, they are full of potential too."

Person 2 (18): "I really like how you have made the overall atmosphere dramatic and extremely powerful, without making it too harrowing."

Person 3 (27): "I really like your initial ideas. It uses a topic that is not only about us in the media and on the news all the time but something that everyone can relate to in one way or another."

Person 4 (17): "I think your initial ideas were great, lots of interesting content and I believe it is a great starting block for the video."

Person 5 (18): "Your ideas are good at developing an intense atmosphere where still making it relatable to the audience. It is possible that these ideas could be broaden to include natural disasters as well as warfare? Could use up to date war events e.g. the nuclear missile with North Korea to make the video more harrowing as this is happening now."

2. What age range do you think this video will target?

Person 1: "It is hard to pin point a specific age range due to it being about disasters - for example, I'd be interested but so would my mum and potentially my nanna."

Person 2: "I believe this video would engage people of all ages, however, possibly children would be a little frightened."

Person 3: "In my opinion, the video could target 2 main age ranges. First one is 16 - 30 as its current affairs and could bring a hint of politics into the debate. Secondly would be the older generation 60+ as for most of them, war and conflict affected them in someway in early childhood"

Person 4: "I think the age range is a variety of different ages. I think the youngest age it will target is early teens like 12/13 but then I also think older people will be interested in this because of the way it is set out."

Person 5: "This applies to all age ranges as war influenced many generations however it could be too upsetting for children."

3. Do the suggested locations suit this music video?

Person 1: "yes, Brigg would be good as it is a calm area thus contrasting what you are portraying in the video."

Person 2: "Using Scunthorpe in your scenes would be a very good way to display the insipid character of the video."

Person 3: "I believe that using Scunthorpe and Brigg are good locations for the music video as both towns have links and reminders of a war or conflict that took place locally. This would be good to use as well to show a possible contrast of how it is today."

Person 4: "I do think that the locations will suit the video. Brigg is a good location because there are time when it is calm and there won't be people interrupting. However, Scunthorpe can be good if you want people in the background."

Person 5: "Yes the locations are suited especially Scunthorpe due to the amount of closed down shops could make more emphasise."

4. Do you think I have portrayed the idea well?

Person 1: "yes, it is a good idea with a good song (and lyrics) to help show the emotions of the disasters you are using in the video."

Person 2; "Yes."

Person 3: "Yes, I like the way you've thought about what every lyric means and what it could be portraying."

Person 4: "I think you have portrayed the idea well because of the way it is set out with the lyrics and the corresponding things that will happen in the video."

Person 5: "Yes the ideas are well developed and suited for its intention"

5. Are there anyways in which I could improve the ideas?

Person 1: " You can't improve as such but you can expand upon your ideas."

Person 2: "Possibly could use more examples e.g. wearing a coat on a dull day etc."

Person 3: "Use costumes or props to help reflect the idea of war etc."

Person 4: "I think you can improve on these ideas by expanding more and writing down the costumes people will be wearing and making a hard decision on where the location will be."

Person 5: "No, just expand your ideas."

6. Do you think it is more beneficial to feature my artist more or the concept of the video more?

Person 1: "concept of the video."

Person 2: "Definitely concept of video."

Person 3: "Because of the theme of the video, I believe it would suit showing the concept of the video more."

Person 4: "Concept of the video - will know whats happening."

Person 5: "I think it is more beneficial to feature the concept because war has effected many generations and will continue to so it is very relatable whereas the artist would be more limited to its fanbase."

7. In your chosen age range, what type of characteristics would this attract?

Person 1: "hard to answer given my answer to the linked question."

Person 2: "Not sure."

Person 3: "Not sure about this one."

Person 4: "Not sure what you mean"

Person 5: "Everyone because our age range has grown up in the war on terrorism following the twin towers."

8. Which gender does the song/ideas suite more and why (or both)?

Person 1: "probably females because of the artist, also females usually show more emotion towards the chosen subject as a general stereotype but really it suits both."

Person 2: "I believe it suits both genders."

Person 3: "I think the video suits both genders as the result of war can affect anyone. However, I can see it also suiting males because characteristically males were associated with the forces more than women are. 

Person 4: "I think the gender this suites is primarily female because females are more likely to have a emotional connection to the video but also it can appeal to males because it is quite generic."

Person 5: "Suited for both genders but particularly women as they will have lost husbands/sons at war." 

9. Which generation does this focus on? is it a younger audience who have grown up in a world of conflict or a younger audience looking back at loved one like a grandad?

Person 1: "older."

Person 2: "Older people may be able to relate to this more"

Person 3: "In my opinion, the video suits both a younger audience looking back at a generation who have grown in a world of conflict."

Person 4: " I think this focuses on an older generation because will have more of an understanding of different disasters that will happen."

Person 5: "Both"

10. How would you be affected by this video?

Person 1: "Looking back upon larger world effecting disasters would make me emotional to think that families have been destroyed, than after the video finishes I would think about the 'disasters' that have happened close to home - overall this would make me upset to think that life has a lot of down sides to it. A more positive approach to this perhaps is to then things of how we have - as a world, nation or community - got through the disasters to be what we are now, without the past there is no future. 

Person 2: "I think maybe this video could get quite daunting especially to people that have experienced the events. To make the video more lighthearted you could show how the problems are solved and how people come together and help."

Person 3: "This video would personally make me be reflective and also thankful to those who fought in wars etc. so we would have the lives we have today"

Person 4: "This video makes me kind of emotional because of the recent tragedies that have happened with terrorism and national disasters and makes me realise how lucky I am to be living far away from this."

Person 5: "Makes me reflect on the world we live in and to appreciate those who risk their lives at war to fight for our country."

Research: Digipak Analysis 9 - Justin Bieber

Front Cover



The front cover adheres to conventions because a close up picture of the artist is used. This adheres to conventions because you can clearly see the artist face which is a good promotional aspect. The front cover doesn't adhere to conventions because the album title is bigger than the artist name. This also suggests that because he is already an established artist he doesn't need his name to be bigger as people already know him. However, it is plain which is more likely to grab peoples attention.

Back Cover



The picture on the pack cover shows Justin holding a guitar. For this album, this is his brand identity. Playing an acoustic guitar will appeal more to his fans as it is like "stripping back" the artist. The writing of the track list is hard to see as it is in a faint colour that doesn't stand out against the background. It adheres to conventions as a bar code and institutional detail is placed on the back cover which is where you would conventionally find them.

Inside Covers


 The inside covers include 3 pictures of the artist and the other shows the album title. This is a good promotional aspect for the artist and creates synergy with the rest of the digipak. It does this by Justin being in the same costume and the colour scheme matching.



How this has influenced my creativity and planning

  1. I need the make the artists name as big as the song title as my artist isn't already established
  2. I need to pick colours that will stand out for my colour scheme so that things do not blend in or are not easily seen
  3. I defiantly need a spine, as it is conventional and include detail that does not necessarily need to be on the back of my digipak like the institutional detail.

Saturday 23 September 2017

Research: Digipak Analysis 8 - Jason Derulo


How this has influenced my creativity and planning


  1. I don't like how the CD is quite busy
  2. I like the synergy used between the CD and the front cover. This is something we could do in our digipak
  3. I like how the text is bold, stands out and is centre aligned.
  4. There is a lot of institutional detail which I don't think we need on our digipak
  5. Our digipak will not need parental guidance.
  6. I like the colour scheme of this as I find it very calming
  7. I don't like the cartoon picture, I think we should use a normal picture for our cover

Wednesday 20 September 2017

Research: Digipak Analysis 7 - Britney Spears

Powered by emaze
How this has influenced my creativity and planning
  1. I love how she has used musical terminology to represent her as an artist, However this is something I don't think would be possible as our song is called "Back Around"
  2. I like how the album name is bigger than the artist name. This breaks conventions and I would like to do this in our digipak
  3. The album is very feminine and shows class, this tells me I need to pick colour schemes very carefully to go with the theme of our video.

Monday 18 September 2017

Research: Digipak Analysis 6 - One Direction

One Directon by Kenza Hardy
How this has influenced my creativity and planning
  1. I like how everything is laid out neatly and in columns
  2. I have found in the and other pop digipaks that handwritten fonts are used. I like this as i think it will appeal to our audience.
  3. I need to use different fonts as it will help me emphasize certain parts of my digipak
  4. need to use a colour scheme that will be unique to my artist and create their own house style.

Research: Cross Media Promotions

One type of merchandise Olly uses is a phone case. This is a good example of cross media promotion because he uses the same picture as on the front of the single cover. The single is called "Please don't let me go" which is featured on the phone case. This is a good way of promoting the single. I could use this as one of my promotional aspects because it will promote the song as well as my artist.
This pillow is a good way to promote the artist. It shows his face clearly and the picture is taken from one of his music videos. Olly uses a seductive expression to attract a female audience. This attracts females and fits in with Dyer's theory that "a star is an image, not a real person". This shows that Olly was represented to attracted a female audience.






On Olly's website, his merchandise is organised into 3 sections. This makes it much easier for customers to find their way around the site. This could be a great way to sort my artists website out as it also means a wide range of products can be sold. 







How this has influenced my creativity and planning


  1. I need to think about different ways to promote my artist and song.
  2. I realised that there is also a way to promote the song and not just this artist. If people know the name of the song they will go onto YouTube to listen to it and see the official video.

Friday 15 September 2017

Research: Digipak Analysis 5 - Katy Perry


How This has influenced my creativity and planning
  1. I like how the colours stand out and appeal to a similar age of the audience I am trying to reach
  2. I like how the writing isn't fancy so, especially to 10 year olds, this is easy to read.
  3. he colours resemble a certain gender and also reflect the artists personality
  4. each image or style used reflects the theme well and I have found out that synergy and artist representation is a key part of the digipak.

Research: Digipak Analysis 4 - Lana Del Ray

How This has influenced my creativity and planning

  1. I don't like how it is quite plain looking. There is a basic image on the front and relates to a vintage style.
  2. I like how the colour scheme is bright and tranquil. This relates the the theme of my artist.
  3. I will not be using an idea like this for my digipak

Research: Digipak Analysis 3 - Jessie J

How This has influenced my creativity and planning

  1. I like how the the text on the back of the CD is centered and bold. It instantly grabbed my attention.
  2. The colours work well and the Gold shows the importance of the artist.
  3. I need to include institutional detail on the Digipak and logo.
  4. I need a medium close up of my artist to grab the attention of my audience and this promotes my artist as well.

Research: Digipak 2 Likin Park ft Jay Z

How This has influenced my creativity and planning


  1. I don't like how the colours mix together. I think it looks messy and unorganized
  2. I need to use bright colours in order to correspond with our chosen genre and to appeal to our target audience.
  3. I need to use an image of my artist on the front of the digipak in order to advertise my artist 
  4. I don't like the way the text on the back of the album is set out. There is too much happening.

Monday 11 September 2017

Research: TA Profiling

After conducting Alex and I decided that the age range of our audience was 14-21 year olds. This is due to Olly Murs having a wide fan base. To work out our target audience we have used Blumler and Katz.

Aspirers

Aspirers are people that want to either improve themselves or improve the lives of others. The message we are trying to get across in our music video is that we music try to do all we can to create peace in the world. This is why aspirers are one of our main TA groups.

Fun/Actics

These are aspirational, fun seeking active young people who want to live their life to the full. These are good as they frequently attend gigs and festivals which is a good way to advertise our video.

Young People

Young people might be attracted to this video because it is fun, however, also puts across a message that is relevant to their generation.

Research: Codes and Conventions



How this has influenced my creativity and planning


  1. I know how I could break conventions with my music video in terms of artist and concept
  2. I need to create a star image

Sunday 10 September 2017

Research and planning: Camera Shots and Angles

Possible camera shots

Long shot

A long shot allows the entire scene to be shown. In our music video, we could potentially use this shot during our location scenes of Brigg and the surronding areas.


Medium Long Shot

A medium long shot shows the entire body of the artist. One scene where we could use this is the scene of the artist in the toilet looking in the mirror. This allows the audience to see his body language and could promote a new fashion trend depending on what he is wearing. This could influence younger members of our audience.


Medium Shot and Close Up

A medium shot shows the artist from the waist up. Most of our scenes will consist of this shot and close ups. Close ups are when the camera just shows the head and neck of the artist.



One Shot and Two Shot

These are two shots we will definitely be using in our video. A one shot will be used for all shots that include the artist singing into the camera apart from the shot which the lyrics "Looking in the mirror through your eyes, Nothing makes sense, these tears won't dry" are sung and the idea that the artist walks over to a patch so they are left of frame. They look to there left and someone is stood there in old, torn or dirty clothes as if they were childhood friend but had to go back to their country after a disaster had happened or war had finished.


Pan

A pan is the movement of a camera in a rotating motion. This will be a good shot to use especially to convey emotion and scanning of a location

We have found that a dolly in/out would not be possible as we don't have the equipment in order to do so.

Head on

This is a shot that will again be used regularly in our music video. It consists of the artist walking straight at the camera.

Editing Techniques

Cut

A cut is where there is a change of scenery. In our video, cuts will happen on the beat of the music.

Continuity editing

Hopefully we can establish the linking of shots within our video.

Fade/Dissolve

This is a possibility for our video as we could include this as the scenes cut.

Long Take

A long take is where a single shot lasts for a long period of time.


Research: Digipaks 1


Powered by emaze
How This has influenced my creativity and planning


  1. In all 3 of these digipaks they have used bright but basic colours. This is what I need to use as it is a good representation of my genre.
  2. They all use fun font styles however I don't like how Ariana Grande uses small font. Although it can be seen as buyers must pick it up and look, it won't capture there attention especially with an un-established artist.

Research: Institutions

One of the major media institutions we could use to advertise our video and digipak is Bauer Media Group. They are one of the largest media groups in the world and own a number of magazines.


Having looked at the different companies that Bauer own, I think that Heat would be the best magazine to advertise our artist and digipak in. Not only is the artist of the song we are using advertised, it indicates that pop artists are advertised here.

For our video we could possibly use channels like 4 music, magic and Kiss.


Saturday 9 September 2017

Research: Locations


Here are three ideas for locations. Here we have Elsham Hall, Brigg high street and a forest setting. Brigg is a good location because even though it is a town, it is a market town so there is a rural feel to it. I defiantly could use this in our music video as it can be put with the lyrics "and it feels dead, in this town".The forest pathway is lovely for a romantic sign and can be used for a dark, sad place. This is possible to use as it is a quiet place of remembrance. Elsham Hall would not be a good location because it represents class and status and our video is not about upper class wealth.

Friday 8 September 2017

Research: Technology

There are many types of different technology that we must think about when making our video. We must think about which types of technology we could use for advertising our video and how we are going to make our video.

The first type of technology we will use is a camera. This is how I am going too shoot my video. In some cases I made need a tripod for steadier shots.




The next type of technology we could use is facebook. We could create a  page for our artist and put our video on the page this would then create great publisity for our artist and video. We could also advertise our digipak on there.





We would be able to use Snapchat however, i think it will be quite difficult  to use. We could use it for promotional aspects of behind the scenes footage whilst filming.




All forms  of social media are a good way to advertise our music video and digipak as most people have either mobile phones or tablets that have the internet so they can access it.

Wednesday 6 September 2017

Research: Music Video Analysis 8 Lady Gaga - Born This Way



How this has helped my creativity and planning


  • helped me to understand what equipment I have access to and what I don't
  • I got an idea of different costuming for different genres