After conducting Alex and I decided that the age range of our audience was 14-21 year olds. This is due to Olly Murs having a wide fan base. To work out our target audience we have used Blumler and Katz.
Aspirers
Aspirers are people that want to either improve themselves or improve the lives of others. The message we are trying to get across in our music video is that we music try to do all we can to create peace in the world. This is why aspirers are one of our main TA groups.
Fun/Actics
These are aspirational, fun seeking active young people who want to live their life to the full. These are good as they frequently attend gigs and festivals which is a good way to advertise our video.
Young People
Young people might be attracted to this video because it is fun, however, also puts across a message that is relevant to their generation.
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