Research: Institutions

One of the major media institutions we could use to advertise our video and digipak is Bauer Media Group. They are one of the largest media groups in the world and own a number of magazines.

Having looked at the different companies that Bauer own, I think that Heat would be the best magazine to advertise our artist and digipak in. Not only is the artist of the song we are using advertised, it indicates that pop artists are advertised here.

For our video we could possibly use channels like 4 music, magic and Kiss.