Research: Cross Media Promotions

One type of merchandise Olly uses is a phone case. This is a good example of cross media promotion because he uses the same picture as on the front of the single cover. The single is called "Please don't let me go" which is featured on the phone case. This is a good way of promoting the single. I could use this as one of my promotional aspects because it will promote the song as well as my artist.

This pillow is a good way to promote the artist. It shows his face clearly and the picture is taken from one of his music videos. Olly uses a seductive expression to attract a female audience. This attracts females and fits in with Dyer's theory that "a star is an image, not a real person". This shows that Olly was represented to attracted a female audience.

On Olly's website, his merchandise is organised into 3 sections. This makes it much easier for customers to find their way around the site. This could be a great way to sort my artists website out as it also means a wide range of products can be sold. 

How this has influenced my creativity and planning

1. I need to think about different ways to promote my artist and song.
2. I realised that there is also a way to promote the song and not just this artist. If people know the name of the song they will go onto YouTube to listen to it and see the official video.