We asked three 17 year olds, one males and three female, to
analyse our ancillaries. This included our Advert and Digipak. I asked more
than three people originally however, these were the most useful answers.
Advert
1. They said that the forced blur around the hands needs to
look more natural as it stands out too much.
Action: we can change the opacity of the image to make the
blurs less harsh.
2. They said that the colour of the hands and the face needs
to be duller.
Action: Change the saturation of the face and hands.
3. We need to move him down as his head is cut off at the
top.
Action: move the image so all of his head is showing.
4. They did not understand the link to looking sad in the
ancillaries and happy at the end of the video.
Action: The story is he is alone and needs help. The video
is all about him finding help to spread love and realising he can live without
a girl’s love if he has people around him for support.
5. There needs to be a range of fonts used on the advert.
Action: change the fonts to suit genre but have a range of
fonts.
6. The fonts also need a variety range in colour.
Actions: add some more synergetic colours
7. They could not understand why there was a line used.
Acton: line is there to crate sections and make it easier to
read
8. There is a hole where text could go.
Action: We are going to put a picture of the album cover in
this gap.
9. The text for his name looks stretched.
Action: resize the text
10. Need to put the institution name on advert, not just
logo.
Action: Add the record name.
Digipak -
Front Cover: the image seems a bit burnt out and his name
seems too out of the way.
Action: We can do this by changing the brightness of the
colour scheme as well as desaturate some of the colours so it makes the photo
look a bit darker. We will also Move the font to in front of him and make both
"Jake" and "Moss" the same size font.
Back Cover: There is too much green, there is also no
relation with the viewer and we need a barcode, price and font.
Action: To fit with what our audience has said we could
develop a layer mask on the image and desaturate the green slightly to maintain
his brightness as well as reducing the amount of green in the image. We will
need to add the institutional details (price and barcode)
Left Cover: The image does not fit in the box and they do
not like how close up the image is.
Action: We will get the image again and crop it perfectly to
fit inside the box. The image could be brought back a bit.
Left Cover 2: The image of the hands does not fit in the
box.
Action: We will change the sizing’s of the photo of the
hands and make it fit perfectly inside.
Back Inside: Too green.
Action: we will bring out some of the colour and make the
image less green.
Cover Inside: No connection between the image and the music
video. Too similar with the back inside. Makes no connection with audience.
Action: Change the image and link it to another section of
the music video.
I think this is useful research however it is full of spelling errors eg 'naturwal ' this happens many times. Additionally, you need to change the beginning and explain that these are the most useful answers from all the responses as I know you researched many more than 3 people! Make sure these changes are evident on the next drafts you post please. Additionally, ensure that this TA research is also included in Evaluation Q3. Remember - Evaluation Q3 should have/ could have a ppt/ prezi/ text and screen capture/ powtoon - split up your evaluations so they are all thorough and detailed.
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